Biomed Realty Trust // Focus Launch Project

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Digital Annual Report
ROLES: Concept + Design + Digital Art Direction + Video Creative Direction + Vendor Management
DEVELOPMENT + ANIMATION: Motionstrand
VIDEO PRODUCTION: Mavis Media
A Mentus client

AWARDS
Best San Diego Annual Report
2010 National Investor Relations Institute, Orange County (NIRI OC)

Silver, LACP 2009 Vision Awards Annual Report Competition

CREATIVE PLATFORM: Focus
At the tail end of the most recent recession, BioMed was thriving. They concentrated on their robust business model, identified new opportunities and successfully executed their plan for growth. All along, they’ve maintained focus on their specific niche – providing real estate to the life science industries

PROJECT HIGHLIGHT: Exploring virtual reality, before it became mainstream by animating architectural renderings in Maya 3D animation software and convincing the client to a video based AR.