Environmental Graphics + Collateral
ROLES: Creative Direction + Design
PHOTOGRAPHER: Michael Malyszko
Events: Partner with Head of Events to help bring the power of the Axial network offline through summits, workshops, roundtables, and a yearly full-day conference, Concord. Last year, we had 20 events in 16 cities and there were $830,040 sales associated with events. (Purchased membership within 90 days of attending an event: $622,210, Sales that listed Concord as significant contributor in getting someone over the line before the event: $197,830). Creative support for Events consists of event branding (identity development, promotional collateral, sponsorship packages, environmental graphics, and website) as well as vendor support (sourcing, creative direction, and day-off management).