The Estée Lauder Companies // Teaser

Campaign teaser

ROLES: Concept + Creative Direction + Design
ANIMATION: Chase Massingil
A Brandemix client

CREATIVE PLATFORM: To visually convey the idea of imbuing The Estée Lauder company manufacturing plant in Melville, NY with new life and vitality, I created an icon that is built of separate parts representing the different elements of the revitalization process. When these parts are shifted in a structured, well-thought out manner – symbolizing the new processes that are being implemented – they create a fresh image at its core that is more vibrant, stronger and well-defined than ever before.