The Estée Lauder Companies // Revitalization Campaign

Clarissa Vendemiatti Zorr Estée Lauder Companies Corporate Identity
Clarissa Vendemiatti Zorr Estée Lauder Companies Corporate Identity
Clarissa Vendemiatti Zorr Estée Lauder Companies Stationery
Clarissa Vendemiatti Zorr Estée Lauder Companies Marketing Collateral
Clarissa Vendemiatti Zorr Estée Lauder Companies Marketing Collateral
Clarissa Vendemiatti Zorr Estée Lauder Companies PowerPoint Presentation
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Revitalization Campaign
ROLES: Concept + Creative Direction + Design
A Brandemix client

CREATIVE PLATFORM: To visually convey the idea of imbuing The Estée Lauder company manufacturing plant in Melville, NY with new life and vitality, I created an icon that is built of separate parts representing the different elements of the revitalization process. When these parts are shifted in a structured, well-thought out manner – symbolizing the new processes that are being implemented – they create a fresh image at its core that is more vibrant, stronger and well-defined than ever before.