ROLES: Photography & Illustration Art Direction + Design + Vendor Management
ILLUSTRATION: Tracy Sabin
PHOTOGRAPHER: James Dickens
A Mentus client
CREATIVE BRIEF: Create a unified brand for more than 200 affiliates nationwide for SunBridge Healthcare whose business model is to acquire local health care providers who offer short-stay care, residential skilled care, rehabilitation therapy, Alzheimer’s care, behavioral health services, and hospice services for seniors.
SOLUTION: The new identity system used typography, color palette, illustration and photography to unify more these affiliates while allowing them to keep their local names.