Sun Healthcare Launch Project

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Brand Overhaul

ROLES: Photography & Illustration Art Direction + Design + Vendor Management
ILLUSTRATION: Tracy Sabin
PHOTOGRAPHER: James Dickens
A Mentus client

CREATIVE BRIEF: Create a unified brand for more than 200 affiliates nationwide for SunBridge Healthcare whose business model is to acquire local health care providers who offer short-stay care, residential skilled care, rehabilitation therapy, Alzheimer’s care, behavioral health services, and hospice services for seniors.

SOLUTION: The new identity system used typography, color palette, illustration and photography to unify more these affiliates while allowing them to keep their local names.