Strategic, award-winning creative director with 15+ years of experience developing and executing innovative brand strategies across all digital and traditional marketing channels. Expert at identifying and articulating the essence of a brand for Fortune 500 and start-up companies in the Finance, Technology, Fashion/Beauty/Consumer, Real Estate, Hospitality, and Healthcare fields.
Clients include: Canon, New York Life, Best Buy, Starwood Hotels, Ryder, Estée Lauder, Axial, and Extra Space Storage.
Design Director / 09.14 – Present
Axial [ New York, NY and Dallas, TX ]
A financial technology network that enables middle market private companies and their advisors to connect with potential investors, lenders, and acquirers.
Hand-selected by the VP of Acquisition & Engagement to transform Axial’s look-and-feel into a premium subscription-based brand. Successfully implemented a streamlined process for cross-functional teams to collaborate with creatives that clearly outline goals, deadlines, stakeholders, and assets during a project’s discovery phase.
Mentors creative and operational team members, sharing industry best practices and a passion for story telling, that lead to inspiring breakthrough ideas. Provides creative direction to high-quality industry connections, such as freelancers, photographers, printers, and other vendors to assist in cohesive and on-brand deliverables.
Known for fostering a culture of diversity, open communication, collaboration, and extraordinaire that empowers individuals and unites teams.
Creative Director & Brand Strategist / 06.11 – 08.14
Brandemix [New York, NY ]
Boutique marketing and communications agency with clients in the retail, insurance, consumer, and entertainment industries.
Led best in class creative, branding and marketing strategies across digital and print channels to achieve our client’s business objectives. Participated in new business pitches and led creative presentations to advance key relationships with new and existing clients. Managed a talented team of designers, production artists, freelancers, and remote developers to ensure that every milestone is met during the project life cycle. Implemented the standardization of creative processes among team members and fostered the development of their skill sets, career and growth paths. Assisted in planning, developing and managing budgets.
Clients include: Canon, New York Life, The Esteé Lauder Companies, Best Buy, US Open Tennis, ThomasNet, Chico’s FAS, and Associated Bank
Digital Art Director / 08.07 – 06.11
Mentus [ San Diego, CA ]
Leading interactive agency specializing in branding, product launches, and investor relations communications, with a strong presence in the life sciences, healthcare, pharmaceutical and biotech industry.
Responsible for the concept, design, and execution of innovative digital strategies, and was part of the executive committee who spearheaded Mentus’ launch into digital. Art directed a mid-size team to deliver projects on brand, on time, and above client’s expectations. Cultivated partnerships with expert freelancers, photographers/illustrators, copywriters, and developers to assist with niche projects from concept to execution. Engaged in extensive QA and testing of digital platforms to ensure timely and successful launches.
Clients include: Ryder, Sanmina, Extra Space Storage, Genesis Healthcare, Leap Wireless, BioMed Realty, Websense, Vical, Avenir Pharmaceuticals, Prometheus, and Jubilant Hollister-Stier
Senior Designer / 10.01 – 07.07
Bennett Peji Design [ San Diego, CA ]
Premier design studio focused on civic, educational, and non-profit branding.
Designed websites, collateral, identities, and environmental graphics that successfully aligned with the client’s objectives. Participated in the definition and planning stages of projects, and ensured that the various deliverables were met within the necessary time frames.
Clients include: The Starwood Hotels Luxury Collection,The City of San Diego, The Scripps Research Institute, SAIC, Carrier Johnson, Paradise Valley Hospital, Recon Environmental, Nowell & Associates, and Regent Publishing
Branding Instructor / 01.06 – 03.07
The Art Institute of California [ San Diego, CA ]
A post-secondary design, media arts and culinary arts college
Implemented a branding curriculum to classes of 15+ students that promoted the discovery and understanding of the objectives, principles and methods used in branding. Students learned how to define a brand and its attributes through research, SWOT analysis, brand positioning, strategy and creative development. Provided professional and industry guidance.
B.A. Graphic Design / 12.01
San Diego State University
Board Member, Director of Brand and Design / 2014 – 2015
InSource : New York, NY
Executive Board Member, Treasurer / 2007 – 2009
Board Member, Social Chair / 2005 – 2007
AIGA : San Diego, CA
How Design, Investor Relations Global Rankings, LACP Vision Awards, National Investor Relations Institute, Neenah Awards
Fluent in English and Portuguese