Caring is
the key in life.
With more than 350 affiliates nationwide, SunBridge Healthcare (now Genesis HealthCare) acquires local health care providers who provide short-term post-acute, rehabilitation, skilled nursing and long-term care services for seniors. The rebranding initiative aimed to unify local affiliates under one parent company, promoting a cohesive and robust network of service providers, resources, tools, sales, and marketing materials.
Creative Direction + Design: Clarissa Z.
Illustrator: Tracy S.
Photographer: James D.
“Clarissa’s impact goes beyond design – she does a tremendous job of leveraging her business understanding to design for functionality you didn't even know you needed. She thrives when operating cross-functionally and designing solutions that solve for a variety of needs. Of course, with cross-team collaboration comes hiccups and revisions, but none of it ever gets to Clarissa. She’s always cool under pressure, responsive to new requests, and well ahead of deadlines. I’ve seen Clarissa execute everything from stellar sales collateral to incredible in-person events. She’s a rockstar!
— Dan H., Director, Product