SITUATION
Beyond the crowded booth row, Laika had a bigger problem: its key differentiator, being the only all-in-one compliance and auditing platform, wasn’t widely recognized in the market.

TASK
Develop a conference theme and integrated marketing campaign that would:

• Clearly differentiate Laika from competitors.

• Communicate Laika’s unique value proposition as a one-stop shop for compliance.

• Drive buzz before the event, attract and engage attendees at the booth, and generate high-quality leads for the sales team.

ACTION
Created the “LaikaOne: Compliance Done” theme. The idea: if Laika is one platform for everything, compliance should feel like a hole-in-one. One shot, done.

1. Designed an omnichannel marketing campaign, including:

• Pre-event digital ads and social campaigns to drive booth traffic.

• Personalized email outreach and ABM campaigns to target decision-makers.

• A dedicated event landing page to schedule meetings and collect leads.

2. Developed a high-engagement booth experience, featuring:

• A mini-golf hole-in-one challenge, with winners entered to win a PGA course experience.

• Live compliance demos showcasing Laika’s platform.

• Arnold Palmer refreshments to reinforce the golf theme and brand recall.

3. Executed post-event nurture campaigns, including:

• Follow-up emails and LinkedIn retargeting ads featuring event highlights.

• Exclusive post-event webinars and whitepapers to further educate and convert leads.

RESULT

• Drew more booth traffic than the two competitors on either side of us.

• Gave sales a steady stream of booked meetings from the event landing page, and follow-up meetings that turned into closed deals.

• Attendees left knowing what made Laika different. The “one platform” story stuck because they’d played it, not just heard it.