Rebrand Concept for Product Line Expansion / Aquapaw, an Infinite Commerce brand
Brand Strategy
Creative Direction
Packaging Design
Photography & Social Concepts
Agency Partner: Lime&Co.
Copywriter: Margot B.
For good bath days!
No dog has ever asked for a bath. So we made bath day the fun part.
Aquapaw first got noticed on Shark Tank with one clever pet bathing tool. As one of Infinite Commerce’s flagship brands, it was selected for brand expansion: a strong product, loyal customers, and a growing pet grooming market made a clear case for extending into a full grooming line. The rebrand was the first step.
Aquapaw is a pet grooming brand known for its pet bathing tools, with a planned expansion into towels, shampoos, toothbrushes, grooming gloves, brushes, water toys, and more.
From a single gadget to a grooming brand
SITUATION
Aquapaw had strong recognition from Shark Tank, but it was known for one product. To grow across a full range of grooming products, the brand needed a clearer personality and a look that could carry an entire product family.
TASK
Create a brand that could stretch from one tool to a full grooming line.
Make pet bathing feel joyful and playful, not like a chore.
Design packaging and content that would stand out on shelves and on social.
THE CONCEPT
1. Brand strategy. Positioned Aquapaw as the fun, trusted go-to brand for pet grooming, built on joyful bath-time moments, non-toxic products, sustainability, and designs that look good at home.
2. Packaging. Designed a packaging family to stand out on shelves and stay consistent across every new product.
3. Photography and social. Developed a playful visual language of bubbles, wet dogs, and bath-time antics, created for social first.
“I’ve worked with Clarissa on multiple projects and it has always been the most smooth, straightforward process. She is very precise, detailed and thorough explaining the project, outlining her expectations, determining the timeline and providing the necessary assets. Because she has a clear vision of what she wants, Clarissa is quick in reviewing design options and giving specific feedback. We always manage to produce a solution within a few rounds and tight timeline thanks to her great management and communication skills, speediness, and imagination. And… she is a lot of fun to work with… always a pleasure.”
Petra I.
Brand Strategist & Creative