Brand Identity & Photo Art Direction / SunBridge Healthcare
Brand Identity
Logo Development
Illustration Direction
Photo Art Direction
Casting & Styling
Caring is the key in life.
Families aren’t choosing a building. They’re choosing who will care for someone they love.
SunBridge Healthcare operated skilled nursing, rehabilitation, assisted living, and long-term care centers for seniors across the country. Each center had its own local identity, and together they needed one warm, trustworthy brand that families could recognize anywhere.
SunBridge Healthcare, part of Sun Healthcare Group (now part of Genesis HealthCare), provided post-acute, rehabilitation, skilled nursing, and long-term care services for seniors in communities across the United States.
Illustrator: Tracy Sabin
Photographer: James Dickens
CASE STUDY
From many local centers to one caring brand
SITUATION
SunBridge’s care centers looked and spoke differently from one community to the next, which made it harder to build trust at scale and harder for teams to share sales and marketing materials.
TASK
Unify local centers under one parent brand.
Make a healthcare brand feel warm and human, not clinical.
Give every center a shared set of tools, resources, and sales and marketing materials.
ACTION
1. Developed the brand identity. Led the logo development and the visual system that tied every center to one recognizable brand.
2. Created a custom illustration style. Developed the concept and art directed the illustrator to bring warmth and personality to the brand.
3. Directed the photography, on set.
Cast the models with a talent agency, choosing people who felt real and relatable.
Worked with stylists on wardrobe and styling.
Helped scout and select locations.
Art directed the shoot in person with the photographer.
RESULT
One cohesive brand connecting local care centers into a single network.
A warm, human visual language, with custom illustration and authentic photography, that set SunBridge apart from clinical-looking competitors.
A shared system of materials, giving every center consistent tools for sales and marketing.
“Working with Clarissa was a fantastic experience. She is collaborative, kind, and highly supportive, always ensuring that the Legal team’s needs were met efficiently. Together, we developed company-wide processes for auditing acquired product assets, updating packaging and instruction labeling, and creating compliant marketing materials. In meetings, Clarissa was always polite, committed, and an excellent mediator, balancing the needs of multiple teams with professionalism and ease. She is an outstanding leader, and any organization would be lucky to have her guiding their brand and creative teams.”
Daiane B.
Corporate Counsel at AWS