Brand Rollout & Design Systems / VTS
Design System Development
Design & Production
Presentation Design
Full-Funnel Marketing Campaign Support
The commercial real estate industry’s leading technology platform.
A new brand is only as strong as the hundredth asset that carries it.
VTS had just rebranded. The next challenge was bringing that new identity to life across everything the company used to sell, market, and tell its story, quickly and consistently.
VTS is the commercial real estate industry’s only SaaS platform that unifies owners, operators, brokers, and tenants in a single place, helping them capitalize on opportunities revealed in every square foot of their properties.
From new identity to everyday brand
SITUATION
VTS had a fresh brand identity, but most of its sales and marketing materials still needed to make the jump. Without a system, every new asset risked drifting from the brand, and every team would be waiting on design.
TASK
Carry the new brand across VTS’s full library of sales and marketing materials.
Build templates and systems so internal teams could create on-brand work themselves.
Support campaigns across the funnel, from first impression to closed deal.
ACTION
As VTS’s brand consultant through Vendemiatti Design:
1. Built the design system for the rollout. Created scalable templates and guidelines so internal teams could produce consistent, client-facing materials without losing brand integrity.
2. Designed the sales and marketing library:
Case studies, sales sheets, and one-pagers
White papers
An online content library
A master PowerPoint template for the whole company
3. Supported full-funnel campaigns:
Social campaign ads for LinkedIn and Instagram
Landing pages to capture and convert interest
RESULT
One consistent brand across VTS’s sales, marketing, and content, from social ads to sales meetings.
Self-serve templates that let internal teams create on-brand materials quickly, without bottlenecks.
A content library and campaign system ready to scale with the company.
“Clarissa's impact goes beyond design – she does a tremendous job of leveraging her business understanding to design for functionality you didn’t even know you needed. She thrives when operating cross-functionally and designing solutions that solve for a variety of needs. Of course, with cross-team collaboration comes hiccups and revisions, but none of it ever gets to Clarissa. She’s always cool under pressure, responsive to new requests, and well ahead of deadlines. I’ve seen Clarissa execute everything from stellar sales collateral to incredible in-person events. She's a rockstar!”
Dan H. Vice President of Product Management